Web design & development

Who Needs Exposure... You do.

There are many reasons for building a website. Businesses that provide products or services to customers, organisations who have vital information to spread to the world, or individuals who have daily news to share all build websites for the same purpose-to reach others with their words. In order to do this you need to understand the elements that make a good website successful. The quality of your product, service, or information is only useful if others know about it.

Our Experience, and What We Do

Our web developers have over ten years of experience in creating vibrant online medias that reach out and touch customers. Our services range from simple 3 to 5 page brochures to detailed content management including communication and shopping applications on your website. On the worldwide web your website is the face you present to the world and we will give it the lift it needs to look its best and work well for you. We provide you with everything you need to effectively promote your business online.

Know Who You Are and Who Your Audience Is

When you have a business, your job is to know exactly what you want to convey to your potential audience. We will work with you to identify your goals and desires so that we can create the perfect combination of materials for your target audience.

One of the first questions we will help you explore is "What do you want your website to accomplish?" If you are selling a product you will need different elements on your site than if you have a service to provide, or if you are trying to spread a message. Knowing what applications have the best effect for each situation is what we do.

Another vital question is "What do you want your visitors to do?" Getting a specific response from traffic that comes to your site is best accomplished with various methods. Depending on the type of website you have it is our job to guide you to the best choices to achieve that goal.

We will help you figure out what your visitors need to see, and how they should see it to get the most from the information provided on your site. This will enable them to make the best decisions whether it is to purchase a product or service, or act on the information you provide.

Finally you need to know who your desired audience is. This can be a very tricky question. Whether you have a global product or are aiming at a niche market, we will provide the methods to get the traffic to your website in the first place so that all of the development pays off by attracting your target audience. If any of the above questions are left unanswered by a website in its development, visitors are left with the uncertainty of not understanding the message, or knowing what to do with the information they are provided. Online shoppers today are savvy and impatient. They are not going to spend the time trying to figure out a confused message, or a complicated website that isn't working correctly. They will simply click on the next site instead. We will make your site crystal clear so that you can enjoy the benefits of a properly functioning website and expanding audience.

Creating Your Perfect Environment

Our goal is to provide you with the best possible experience in developing your business online. We use the most advanced tools and most effective methods in order to accomplish these goals. Our procedures include (click as item for more information):

Constant Interactive Communication

Communication with you as we develop your website is a primary concern that we always keep at the forefront of our endeavors. We will keep in constant touch with you at every stage of your project using our innovative online project management tool. This advanced system allows us to communicate with you via messages. These messages also provide valuable archiving for a complete history of all conversations and transactions so there is never any question and each party can look back to ensure all instructions are being carried out to the fullest.

Accessible To All

Just as with business premises, your website is required to comply with the Disabilities Discriminations Act. We apply all of our experience and knowledge to ensure that your website functions and is usable by those people who have disabilities. We follow the World Wide Web Consortium (W3C) guidelines and use all of the functioning applications via such programming as:

XHTML 1.0: This is a more intensive form of HTML that requires proper formatting so that all applications will recognise it easier and allows for proper viewing on many different browsers and access programs.
CSS 2.0: This cascading style sheet allows the proper visualisation of colors, fonts, and other page schemes so that your website is always viewed the way it was intended to be seen.

Browser Compatibility

There are many different internet web browsers available and you cannot be sure of which one your customers will choose. Each browser may have requirements specific to them that will make viewing a website difficult if it is not compatible. We make sure you website is viewable on all of the major web browsers to ensure the best visibility. We incorporate building websites with all of the correct coding as well as involved and detailed testing to be sure this is accomplished effectively.

Fast Load Times

The current high-speed environment has made web visitors extremely impatient. They will not wait for heavy pictures and information to load. Online consumers will quickly click to the next site if your site takes too long to load. We maximize your website and make sure all picture file sizes are appropriate for quick and easy loading and test extensively for speed. Our experience in website design gives us the knowledge to understand the best times to use text and when to incorporate images to keep the size of your website down and improve your site's performance and load time.

Ease of Navigation

Now that you have your site built and traffic is cruising through it, it is important that they can navigate your website easily and that it is fully functioning. Your visitors should never be at a loss for where to go to get the product or information they need to make an informed choice. All navigation should be clear and visible as well as structured correctly. Your visitors do not want to spend time hunting and pecking around your website. They want to find what they are looking for quickly. If your visitors are frustrated by a difficult site they will click to another site that is easier to figure out. We make sure your customers can get from point A to point B with as little hassle as possible so that you can get the maximum benefits from their visit to your website.